Shown in adorable red overalls and a head bow to match, Hello Kitty’s Be@rbrick figurine from Medicom is the brand’s latest tribute to Sanrio’s beloved cat character. Detailed with a yellow button nose and whiskers on each cheek, the kitten makes for the cutest decorative ornament. 400%.
The first BE@RBRICK was birthed by MediCom Toy in Japan in 2001, and no one could have anticipated the subsequent impact it would have on popular culture. The bear-like figure has attracted an impressive array of star-studded collabs, which bridges streetwear, fashion and art in a colourful flurry of desirable collectibles, and it has moved into art galleries as well as the homes of A-list celebrities. BE@RBRICKS are collectable figures comprised of nine parts — a head, torso, hips, arms, hands, and legs with joints that can move, which come in a range of materials and sizes. The figures are sold in series with two drops a year, with the series in turn consisting of four types (basic, standard, artist and secret.) The standard category can be further sub-divided into different recurring themes, and each BE@RBRICK series and theme also has its own level of rarity. Adding to this the fact that the standard figures are sold in blind boxes, collecting a whole set becomes really tricky.